
Like most Americans, I appreciate a good lawyer joke. As a recent graduate from law school, I still do…with a little cringe. But the legal field is not alone; other fields come with stereotypes: plumbers are known for their too-low pants, stay-at-home-moms/dads (yes, that is a job) for their mini-vans, and baseball players for their spitting. What about teachers? In this recent article from Co.Design, designers at Hyperakt came up with a campaign to rebrand teachers. The article’s author, Suzanne Labarre, begins with an honest appraisal, “It’s a crappy time to be a teacher. The budget cuts. The overcrowded classrooms. The infuriating constraints of No Child Left Behind.” She goes on to describe the two extremes that teachers are stereotyped as: “secular saints with apples on their desks or lazy union-enabled incompetents who hate your children.” Can rebranding teachers help fight stereotypes embedded in our society? Check out Hyperakt’s work on InspireTeachers.org where anyone can download and use the images to do justice to a very important profession. Now, if only lawyers could be rebranded…















