Holoholo
CARROTMOB COMES TO HAWAI'I; HELPS A LOCAL BUSINESS BECOME SUSTAINABLE
Responsible drinkers support sustainability retrofits at a local wine store.
Honolulu, HI—The next best thing from a sustainable building is a sustainable business. Local wine and beer boutique, The Wine Stop, has been selected by KYA Sustainability Studio to create Hawaii’s first Carrotmob event. Carrotmob is a new way to support local business through consumer purchasing power. The name comes from the idiom “carrot or stick,” and is based on a consumer activism tactic where buyers influence positive changes within a business by spending money (carrot), opposed to a boycott (stick). In a Carrotmob, a large group of people mobs a store, making mass purchases so the business can use the extra revenues generated to implement sustainability-related changes.
Who: A mob of cool, conscious people who love wine, beer, and Hawai’i.
What: Carrotmob Hawaii at The Wine Stop
When: Come buy a bottle between 1:00 PM - 5:00 PM, Saturday November 19
Where: The Wine Stop Hawaii, 1809 South King Street, Honolulu, HI, 96822
Parking: KYA Sustainability Studio, 934 Pumehana Street, Honolulu HI 96822
KYA Sustainability Studio has chosen to work with their neighbor, The Wine Stop—a Hawaiian, woman owned local business—because of their desire to pursue the sustainable business philosophy that investing in what is right for our community is what is right for business. The Wine Stop has agreed to direct 80% of their sales generated from the Carrotmob to implement a full retrofit of the building’s energy system, to help Hawaii become energy independent.
Come over and buy some holiday beers and wines to help the Wine Stop take responsible drinking to the next level!
